Chief Growth Officer & CMO · Bitcoin · Europe
Imo
Babics
Currently CGO & CMO at Relai
17 years in marketing. 8+ in Bitcoin. I help European Fintechs & Bitcoin companies scale across EU markets.
"Imo has been a co-founder-like partner and a key driver of Relai's growth."
About
I've done this before. Twice.
I scaled Bitpanda from 100,000 to over 1 million users. Built the marketing team from scratch — zero to seventeen people — and owned acquisition, retention, and brand across Europe. Then left.
At Relai, I joined early when it was still finding its footing and helped grow the platform to over 600,000 app downloads and $1 billion in total volume. The goal now is simple: make Relai Europe's defining Bitcoin company.
I've spent long enough in this industry to know that most growth problems aren't growth problems. They're clarity problems. If you can't explain what you do in one sentence, no amount of spend will fix it.
- 01Strategy without execution is theatre.
- 02Growth is cross-functional. Marketing, product, tech, compliance, and support all shape the outcome.
- 03Simplicity wins. In messaging and in decisions.
- 04AI is a force multiplier, not a shortcut. I use it daily — for analysis, writing, and building — and I treat it as a competitive advantage.
"Imo brings a unique and versatile skill set, making him an exceptional marketer, especially in the Bitcoin space."
Work With Me
Ways to work together
Currently fully committed to Relai. The below reflects how I engage outside of my main role — selectively and when timing is right.
Speaking & Media
Available for conference talks, podcast appearances, and media requests on Bitcoin adoption or startup and growth in Europe.
Selective · By invitation
Strategic Advisory
I'll review your strategy, challenge your assumptions, and share what I've seen work — and what hasn't. You and your team do the work; I help you make sure it's the right work.
Equity + cash · Flexible structure
Board Roles
Open to board and non-executive director conversations with Bitcoin or fintech companies operating in Europe.
Long-term · By introduction
Writing & Talks
How I think
Bitcoin adoption, European fintech, and what operators get wrong about regulated-market growth.
Article
How MiCA Unlocked 450 Million Users
Why Europe's regulatory framework is Bitcoin's biggest tailwind — and why most operators are too scared to use it.
Read summary →
Article
8 Things I Learned in Startups
Lessons from scaling two of Europe's most significant fintech companies. The stuff no one tells you before you're already in it.
Read summary →
Article
Bitcoin Magazine
Europeans Suck At Managing Their Finances. Bitcoin Fixes This.
Why €1.2 trillion in European wealth is sitting idle in bank accounts — and why Bitcoin is the most powerful fix hiding in plain sight.
Read summary →
Article
Mercenaries vs. Missionaries
The difference between people who work for a company and people who work for a mission. It changes everything about how you build.
Read summary →
Podcast
YouTube
Bitcoin Growth in Europe — A Conversation
On scaling Bitcoin adoption across regulated EU markets, what MiCA actually means for operators, and why most companies get European growth wrong.
Watch →
Talk
BTC Prague 2026
Europe: Bitcoin's Biggest Untapped Market. Just Unlocked.
The contrarian case for European regulation as a force for Bitcoin adoption. Coming June 2026.
Projects
Things I've built
Side projects where I build in public — tools for Bitcoin savers, experiments in product, and things I wish existed.
Live · Free tool
whentobuybtc.xyz
A Bitcoin signal tool for European savers. Combines Fear & Greed index, the 200-day moving average, and distance from all-time high into one clear, jargon-free signal. Tells you whether conditions are historically favourable for buying Bitcoin — without the noise. Designed, coded, and iterated entirely using Claude as a co-builder.
Built with Claude · Next.js · Railway
Visit →
FAQ
Common questions
The things people ask before they get in touch.
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Imo Babics is the Chief Growth Officer and CMO at Relai, Europe's leading MiCA-licensed Bitcoin app. Born in Slovakia, he left early, studied at the University of Surrey, and spent his formative years building a career in London before eventually making Vienna home. He has 17 years in marketing and over 8 years in Bitcoin. Previously, he was Head of Marketing at Bitpanda, where he scaled the platform from 100,000 to over 1 million users and built the marketing team from zero to seventeen people.
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At Relai, Imo serves as Chief Growth Officer, Chief Marketing Officer, and Managing Director of the EU entity — with full ownership of how the company grows, competes, and is perceived. He sets the brand and growth strategy, owns performance and analytics across all acquisition channels, leads Relai Private & Business, and runs the Growth department spanning marketing, content, social, PR, and customer experience. Under his leadership, Relai has grown to over 600,000 app downloads and $1 billion in total volume, expanded across Germany, Italy, Spain and beyond, and navigated MiCA compliance without sacrificing growth velocity.
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Imo is available for conference talks, podcast appearances, and media requests on Bitcoin adoption and startup growth in Europe. He is also open to board and non-executive director conversations with Bitcoin or fintech companies operating in Europe. Get in touch at hello [at] imobabics.com or via LinkedIn.
Contact
Let's talk Bitcoin.
If you're building something serious in European Bitcoin — or you want someone on stage or on the record who has actually done it — get in touch.